WARNING: This product contains nicotine. Nicotine is an addictive chemical.
Now rolling out in NY · NJ · CT · PA · MD · DE
Nicotine toothpicks · 25 per pack

Nicotine, on a pick.

Birchwood toothpicks infused with nicotine. Four flavors, three strengths, one slim pack that fits any pocket.

Nicotine per pick
3 / 6 / 9 mg
Count
25 picks
Suggested retail
$6.99 $0.28 / pick
Material
Finnish birchwood
Strength testing
Independent lab
Age
21+ only
PYX Cool Mint nicotine toothpick pack
300+adult nicotine users tested PYX before launch
12packs at launch: 4 flavors × 3 strengths, with more coming
28¢a pick at suggested retail
6East Coast states in the first rollout
The lineup

Four flavors to start.
Every one in every strength.

Each pack is color coded so you can grab yours off the counter without reading a word. Pick a flavor, then pick 3mg, 6mg or 9mg.

PYX Citrus pack
Orange peel · lemon zest

Citrus

Bright and sharp up front, with a clean zest that wakes up your whole mouth.

3mg6mg9mg
PYX Cool Mint pack
Peppermint · cooling finish

Cool Mint

Crisp, icy and familiar. The everyday pick if you already reach for mint.

3mg6mg9mg
PYX Cinnamon pack
Red hot · warm spice

Cinnamon

Big, warm spice with real heat. Not shy, and not meant to be.

3mg6mg9mg
PYX Spearmint pack
Garden mint · smooth sweet

Spearmint

Softer and sweeter than Cool Mint, with a smooth finish that lasts.

3mg6mg9mg
In the labComing soon
Coming soon
Flavor 05 · classified

Still under wraps

We're testing it now. Join the list to hear first.

Coming soon
Flavor 06 · classified

Also under wraps

One more in development. We'll reveal it when it's ready.

Your call
Tell us what's next

Pick our next flavor

Got a flavor you want on a pick? Sign up and tell us.

Join the PYX list
Strengths

Pick your level.

Strength is measured in milligrams of nicotine per pick and printed on every pack. If you already use nicotine pouches, match what you use today.

3mg

Light

Coming from 3mg pouches

A steady, easygoing level for long stretches of the day.

6mg

Regular

Coming from 6mg pouches

The middle of the range and the one most people settle on.

9mg

Strong

Experienced nicotine users only

Noticeably stronger. If you are not used to high strength pouches, start at 6mg.

Find your PYX

Two questions.
Your PICK.

Not sure where to start? Tell us what you use now and what you like, and we'll match you to a flavor and strength.

PYX vs. the rest

More strength.
Nothing in your lip.

UP TO9MG
Other nicotine toothpicksNicotine pouches
Up to 9mg per piece3, 6 and 9mgMostly 3mg or lessYes
Nothing tucked under your lipHold it like a toothpickYesSits under the lip
On the counter at your local shopRolling out nowMostly onlineYes
Every flavor in every strength4 flavors × 3 strengthsLimitedUsually
Pieces per pack25VariesUsually 15 to 20
How it's made

Infused deep. Flavored on top.

01 · Wood

Finnish birchwood

Smooth, splinter free birch picks. Rounded on one end, pointed on the other.

02 · Infuse

Nicotine goes into the fiber

Each pick is infused so the nicotine sits inside the wood, not just on the surface.

03 · Finish

Flavor on the outside

A flavor finish on the surface gives you the first burst the moment it hits your lips.

04 · Test

Strength checked by a lab

Nicotine content is verified by an independent testing lab against 3, 6 and 9mg.

Diagram of a PYX pick showing birchwood core, nicotine infusion and flavor finish PYX pick, side view pointed tip rounded end Flavor finish surface coat, first burst Nicotine infusion saturates the fiber Birchwood core
How to use

No lighter. No pouch.

A pick works anywhere you can hold a toothpick. Nothing to charge, nothing to spit.

  1. Pop one out

    Open the pack and take one pick. The other 24 stay sealed in.

  2. Hold it, don't chew

    Rest it between your lips or teeth and move it around now and then. Flavor comes first, nicotine follows.

  3. Toss it when you're done

    Throw it away when the flavor fades. Keep used picks away from kids and pets.

Made for your day

A pick for every part of it.

Where people reach for PYX, and the flavor that fits.

The drive in

Coffee in one hand, wheel in the other. A pick is the easy one.

Pairs with Cool Mint

On the job

Hands busy, gloves on. Nothing to tuck, nothing to spit.

Pairs with Spearmint

After lunch

Instead of hunting for a mint, grab something with a little heat.

Pairs with Cinnamon

The long stretch

The afternoon that won't end. Something bright to get you through it.

Pairs with Citrus
For retailers

Put PYX on your counter.

A new nicotine format your customers haven't seen yet, in color coded packs that sell themselves from a counter display. We ship to tobacco shops, convenience stores and delis.

$30Box · 10 packs
$600Master case · 200 packs
$6.99Suggested retail
Net 30On case orders

Free counter display with your opening order.

Find PYX

Rolling out up the East Coast.

PYX is landing in independent tobacco shops and convenience stores first. Don't see it yet? Ask the counter. Shops can order through their distributor or straight from us.

"Do you carry PYX nicotine toothpicks?"
NYNJCTPAMDDE
Questions

Good to know.

How many picks come in a pack?

Every pack holds 25 picks. Each pick carries the strength printed on the pack: 3mg, 6mg or 9mg.

Which strength should I start with?

Match what you use now. If you use 3mg pouches, start at 3mg. If you use 6mg, start at 6mg. Only step up to 9mg if you are used to strong nicotine products.

How long does one pick last?

It depends on how you use it. Most people keep a pick in until the flavor fades, then grab a fresh one.

Can I chew it?

Don't chew or swallow the pick. Hold it in your mouth and throw it away when you're done.

Who is PYX for?

PYX is for adults 21 and older who already use nicotine. It is not for nonsmokers, anyone under 21, or women who are pregnant or breastfeeding. Keep out of reach of children and pets.

Where can I buy it?

PYX is rolling out to independent tobacco shops and convenience stores across the East Coast. Ask your local shop to carry it, or point them to the retailer section above.

How should I store my pack?

Keep the lid closed between picks and store the pack somewhere cool and dry, out of direct sun. A closed pack keeps the picks fresh and the strength where it should be.

What if a child gets into the pack?

Nicotine can be harmful to children and pets. If a child or pet chews or swallows a pick, call Poison Control right away at 1-800-222-1222 or get medical help.